I have to admit that I don’t quite understand lingerie company Triumph’s rationale behind the publicity stunt captured on video below. Women in their underwear riding in and parading behind a pedicab down a main street in Copenhagen. Cycling is so widespread and mainstream, perhaps it helps to market the merchandise? Without doubt, the hot models aren’t hurting cycling’s cause…
There is one surefire sign that bicycles are hot at the moment. It’s not the coverage urban cycling is getting on tv networks or in mainstream newspapers and fashion magazines.
It’s pornography. Increasing numbers of bicycle related porn films are being spotted on adult websites. You read it here first [but you probably noticed yourself, didn't you?] Once again, the adult film industry is a deciding factor in cultural and technological issues.
The adult film industry almost single-handedly killed of Beta in favour of VHS when they decided to back the latter format for the distribution of their films. Every time you view internet streaming and watch clips in the most popular formats, you can thank the porn industry for choosing them and therefore standardising how we view online content. The industry was a major factor in the rapid development of streaming technology and their choices of format killed off all the other competitors to mpeg and avi.