It’s mid July – Bastille Day, no less – which means that my eyes are glued to cable television for a preposterous amount of time each day. It’s Tour de France time, you see and, thanks to previous American dominance, it’s one of few bike races that get quality television coverage in the US.
The one main knock against Versus, the host channel, is their penchant to beat you over the head with the same ads over-and-over. It’s enough to make a clever ad annoying – and an ad that would ordinarliy be somewhat grating into pure hell.
Saab’s latest offering, entitled "Recycle," takes the cake:
- It’s maddening to watch once. Try seeing this five times in an hour.
- Car companies are grasping at straws. This is pure greenwashing – they take an old technology (turbo) and make it sound like something new, exciting, and eco. This car gets 27mpg highway / 18 city for crissakes!
- The market demands will drive new tech and better efficiency. Don’t believe the car-company-hype. Better yet, decrease your driving!
What Saab is "recycling" here is old ideas. How about car companies start making these things burn less gas or run off of renewable fuels? Norway legislators had it right when they ruled that there’s no such thing as a "green car."