OK, this is awesome. Our friends at New Belgium Brewing and their Team Wonderbike have laid the commuting options bare with their short silent film, below.

Bike More... Drive Less:

We've featured New Belgium before (See: A Low-Car Beer: Tastes Great, Less Cars). In addition to encouraging employees to bike commute, the company sponsors Team Wonderbike to support cycling among their customers. Their slogan is “bike to work, work to live, live to bike.”

New Belgium, maker of Fat Tire amber ale, also runs the Tour de Fat, billed as “A Ballyhoo of Bikes and Beer.” The traveling carnival stops at 12 cities, spreading bike-centered joy while supporting local charities and advocating sustainability. One person at each tour stop receives a custom commuter bicycle and BOB trailer in exchange for foregoing car transportation for one year.

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cassi said:

I've seen several spots on New Belgium - including their 1-year anniversary bike bonus to employees - but I've never seen any of them (including one the owners, who cycle to the office in some swanky duds) shown wearing HELMETS, even amidst auto traffic ... hmmmmmmm

May 20, 2008

njh said:

As a former bike commuter in FC, I can assure you that the trains stop the cyclists just as much as the car drivers. If New Belgium wanted to have a significant effect on people in the area they would do well to push for the commuter rail to Denver (which would be trivial given the number of freight lines through the town) and thus cut the number of drivers on the I25.

May 27, 2008 | url

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