| Bikes N' Beers |
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| Written by Joshua Liberles | |||
| Friday, 11 January 2008 | |||
 Wow, not sure how I missed this one. Here's a mainstream ad, entitled "Alternative Fuel," that both carectomy patients and cheap beer drinkers can get behind - from Miller no less!
If even the macrobrewers are promoting a decrease in oil consumption and automobile usage, these ideas must truly be creeping into the mainstream.
Even more surprising to me than Miller's progressive stance in this ad (albeit in the guise of ultra-manhood) was my new discovery that renowned documentarian Errol Morris (The Thin Blue Line, The Fog of War, etc.) directed this spot along with a slew of other Miller ads.
For more cool bike / brew connections, check out: A Low-Car Beer: Tastes Great, Less Cars.
Cheers!
Comments (1)
brian Goldner
said:
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there was this great microbrewery here in town called the Atlanta Brewing Company. Last May they had to shut their doors. They were only blocks away from Georgia Tech and the midtown/downtown district, in a beautiful old red brick building that could've been registered as a historic district. Turns out, they had to close so the highway could be widened! They've since moved to a farther part of town, and each time I've been there I've been the only cyclist, and there certainly couldn't be any pedestrians. My grief is immeasurable |
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Cars are the most inconvenient convenience we have. We're required to have them, but increasingly, we dislike them. At Carectomy, we're trying to figure out how to extract cars from people.
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