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Bikes N’ Beers — Carectomy - Removing Cars from People

Bikes N’ Beers

by Joshua Liberles on January 11, 2008

Miller Bikes N Beers
 
Wow, not sure how I missed this one. Here’s a mainstream ad, entitled "Alternative Fuel," that both carectomy patients and cheap beer drinkers can get behind – from Miller no less!
 

 
If even the macrobrewers are promoting a decrease in oil consumption and automobile usage, these ideas must truly be creeping into the mainstream.

 
Even more surprising to me than Miller’s progressive stance in this ad (albeit in the guise of ultra-manhood) was my new discovery that renowned documentarian Errol Morris (The Thin Blue Line, The Fog of War, etc.) directed this spot along with a slew of other Miller ads.
 
For more cool bike / brew connections, check out: A Low-Car Beer: Tastes Great, Less Cars.
 
Cheers!

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