Toronto-based I Bike To has the right approach to getting more butts on bicycles. Their “Bike Friday” initiative encourages people to form bike-pools once a week.
From I Bike To Blog:
Cyclists meet in the early morning to ride down together and form a BikePool – a lot like what the other guys have but without the gas-guzzling and steel cages.
The website organizes bike pool routes and allows riders to sign up and take part. One of the advantages of riding in a group like this is the safety that numbers bring to the riders. More experienced riders can introduce new cyclists to the joys of bike commuting in a safe, non-intimidating fashion.
I Bike To also offers discussion forums for cycling topics and links to community events such as the local Critical Mass and basic bike repair classes.
Photos via Flickr by urbanmkr and fuzzz
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